Privacy Policy

New Nörm Mental Health Centre

Effective Date: 01.10.2026
Last Updated: 01.10.2026

1. Introduction

At New Nörm, we believe that understanding yourself begins with feeling safe.

Your privacy, trust, and confidentiality are fundamental to everything we do.

New Nörm Mental Health Centre combines psychological expertise, scientific research, and innovative technology to help people better understand themselves and care for their mental well-being.

This Privacy Policy explains how we collect, use, process, store, and protect personal information when you visit our website, contact the Centre, book an appointment, participate in a Psychological Check-up, receive psychological counselling, use our digital services, or participate in scientific research.

We respect your right to privacy and process personal information in accordance with applicable data protection legislation.

2. Who We Are

Service Provider: Sestive Inc.
Brand: New Nörm Mental Health Centre
Centre Location: Yerevan, Republic of Armenia
Centre Address: 105/1 Teryan St., Citadel Business Center, 5th floor, Yerevan 0009, Armenia
Website: https://newnorm.app
Privacy Contact: privacy@newnorm.app

New Nörm Mental Health Centre provides psychological assessments, counselling, personalised mental well-being support, and technology-assisted services.

Our services focus on psychological understanding, prevention, personal development, and evidence-informed psychological support.

The Centre does not provide psychiatric diagnosis or medical treatment through its psychological counselling services.

For the purposes of this Policy, "New Nörm," "we," "our," and "us" refer to Sestive Inc. in its capacity as the service provider responsible for the relevant personal information processing activities.

3. Information We Collect

Depending on the services you choose, we may collect and process the following categories of information.

3.1 Personal and Contact Information

• Name and surname, where provided
• Email address and telephone number
• Age or date of birth, where necessary
• Preferred language
• Appointment details and booking history
• Payment and billing information
• Communications with the Centre

3.2 Psychological and Personal Well-being Information

When you participate in psychological assessments, check-ups, or counselling, we may process information including:

• Responses to psychological questionnaires
• Emotional and psychological well-being information
• Personal experiences and concerns voluntarily shared
• Psychological assessment results
• Professional observations and recommendations
• Individual psychological profiles
• Mind Graph information
• Therapy plans and progress information
• Other information relevant to the psychological services you receive

We recognise the personal and confidential nature of this information and apply appropriate safeguards.

Depending on its content, some psychological information may also qualify as sensitive or special-category personal data under applicable law.

3.3 Digital Platform Information

When you interact with the New Nörm application, New Nörm Pro, Mind Graph, or related digital tools, we may process:

• Account and authentication information
• Digital conversations and interactions
• Psychological assessment responses
• Self-reported experiences and emotional patterns
• AI-generated insights
• Progress and engagement information
• Technical information necessary for the operation of our digital services

3.4 Website Information

When you visit our website, we may collect certain technical information, including:

• IP address
• Browser and device information
• Website activity and navigation information
• Cookies and similar technical identifiers, where applicable

4. How We Use Your Information

We process personal information for purposes related to our services, including:

Psychological Check-ups: To conduct assessments, analyse results, prepare individual reports, and provide personalised recommendations.

Psychological counselling: To support professional consultations, continuity of care, and relevant follow-up activities.

Personalised insights: To help individuals understand patterns in their emotional and psychological experiences.

AI-assisted services: To provide functionality through Mind Graph and other New Nörm technologies.

Appointment management: To manage bookings, confirmations, changes, and relevant communications.

Service administration: To process payments, maintain necessary records, and manage the operation of the Centre.

Scientific research: To conduct research under an appropriate legal basis and with separate participant consent where required.

Security and compliance: To maintain the safety, reliability, and lawful operation of our services.

We do not use confidential psychological information for unrelated advertising or promotional purposes without appropriate authorisation.

5. Consent and Lawful Processing

New Nörm processes personal information only where an appropriate lawful basis applies.

Depending on the activity and applicable law, this may include your consent, the provision of requested services, compliance with legal obligations, or another legally recognised basis.

Where required, we obtain appropriate consent for the processing of psychological information.

Certain activities may require separate consent, including:

• Processing of sensitive information through AI-supported services
• Recording or transcription of consultations
• Participation in scientific research
• Optional marketing communications

Consent may be withdrawn in accordance with applicable law.

Withdrawal does not affect processing lawfully conducted before withdrawal and may affect the availability of services that require the relevant information.

6. Confidentiality of Psychological Services

Your trust is essential to our work.

Information shared during Psychological Check-ups and psychological counselling is treated as confidential.

Access is limited to authorised professionals, personnel, and relevant digital systems where necessary and legally permitted for delivering your services.

When multiple specialists participate in your assessment or care, relevant information may be shared within the authorised professional team.

As part of New Nörm's integrated approach, certain information may also be processed by our AI-supported systems, as described in Section 7.

We do not automatically disclose your psychological reports, confidential conversations, or assessment results to employers, insurers, family members, or unrelated third parties.

Disclosure may occur with appropriate authorisation or where required or permitted by applicable law.

Confidentiality is subject to any legally recognised exceptions, including circumstances where disclosure is necessary or authorised to address serious risks to life or safety.

7. AI Technology and Mind Graph

New Nörm combines human psychological expertise with proprietary digital technology.

Our approach, known as the Triadic Modality, connects three elements:

• The individual
• The psychological professional
• AI-supported technology

This approach is designed to provide greater continuity, personalisation, and understanding throughout the psychological support journey.

New Nörm's technology ecosystem includes its digital application, New Nörm Pro, Mind Graph, and related proprietary systems.

7.1 AI Processing

As part of our services, AI systems may access and process information collected through psychological assessments, counselling, and digital interactions.

Depending on the service, this may support:

• Generation of personalised psychological insights
• Development and updating of Mind Graph
• Recognition of psychological patterns over time
• Personalised reflections and recommendations
• Continuity between professional sessions and digital interactions
• Professional interpretation of assessment information

AI processing may involve information that is personal, confidential, or sensitive.

Where required, relevant information about this processing will be provided and appropriate consent obtained.

7.2 Human Professional Involvement

New Nörm's AI technology is intended to support, rather than replace, qualified psychological professionals.

AI-generated insights do not independently constitute medical or psychiatric diagnoses.

Professional psychological recommendations remain subject to appropriate human professional judgement.

7.3 AI Development and Training

The use of identifiable personal information for purposes outside the agreed service, including unrelated AI-model training, requires an appropriate legal basis and additional authorisation where required.

Receiving psychological services does not automatically constitute consent to unrelated AI training or scientific research.

8. Recording and Transcription of Sessions

Psychological consultations may be audio recorded, video recorded, or transcribed only with separate, appropriate consent, except where expressly permitted or required by applicable law.

Before recording or transcription takes place, the client will be informed of:

• The type of recording or transcription
• Its purpose
• Whether AI systems will process the information
• Who may access the resulting information
• Applicable retention arrangements
• Available consent and withdrawal options

Consent to recording is separate from consent to receive psychological services.

Declining optional recording does not automatically prevent a client from receiving psychological counselling or a Psychological Check-up.

9. Scientific Research

Scientific research is an important part of New Nörm's mission.

We aim to contribute to a better understanding of psychological well-being, therapeutic effectiveness, and the responsible integration of AI-supported technology into psychological services.

Research activities may include the evaluation of psychological approaches, assessment methodologies, and technology-assisted support.

Participation in optional research is voluntary and separate from receiving ordinary psychological services.

Where consent is required, participants receive study-specific information and provide separate informed consent.

This information will explain the study's purpose, the data collected, its intended use, any relevant collaborators, retention arrangements, and the conditions for withdrawal.

Declining optional research participation will not affect access to ordinary New Nörm psychological services.

Research information may be anonymised or pseudonymised where appropriate.

Research findings may be published in aggregated or anonymised form without identifying individual participants.

10. How We Share Information

New Nörm does not sell personal or psychological information.

Information may be shared only where necessary and legally authorised with:

Authorised New Nörm professionals: To provide assessments, counselling, and related services.

Technology and infrastructure providers: To operate hosting, digital platforms, and AI-supported services.

Payment processors: To process relevant transactions.

External professionals: Where an authorised referral or coordinated service requires information sharing.

Public authorities: Where disclosure is required or permitted by applicable law.

Third-party processing must be subject to appropriate confidentiality, legal, and contractual safeguards.

Organisations that pay for or facilitate access to New Nörm services, including employers and insurers, do not automatically receive access to individual psychological information.

11. Data Storage and Security

New Nörm's confirmed data-hosting location is the Netherlands.

Personal information collected through our services may be transferred to and stored using infrastructure hosted in the Netherlands.

We are committed to protecting information against unauthorised access, loss, misuse, alteration, and unlawful disclosure.

Personal data processing is subject to appropriate technical and organisational security requirements.

Access to confidential information must be restricted according to authorised responsibilities and legitimate processing purposes.

No electronic system can be guaranteed to be completely secure.

12. International Data Processing

New Nörm provides services in Armenia and operates using international digital infrastructure.

Information collected in Armenia may be processed or stored in the Netherlands.

Information may also be accessed by authorised service providers or personnel in other jurisdictions where required for legitimate service-related purposes and legally permitted.

International data processing and transfers are subject to applicable legal requirements, including relevant Armenian personal data protection provisions.

Where necessary, appropriate safeguards, permissions, and lawful grounds must be established before international transfers take place.

13. Data Retention and Deletion

We retain personal information only for as long as necessary for the relevant processing purposes and applicable legal or professional obligations.

Different retention periods may apply to:

• Appointment and administrative information
• Payment information
• Psychological assessments and reports
• Therapy-related records
• Recordings and transcripts
• Digital platform information
• Scientific research information

Specific retention periods are determined by applicable requirements and New Nörm's retention procedures.

When information is no longer required and no legal obligation prevents its removal, it will be securely deleted, destroyed, or anonymised.

14. Your Rights

Subject to applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Obtain information about how your data is processed
• Request deletion or blocking where legally applicable
• Withdraw consent where processing is based on consent
• Receive information about relevant processing purposes and recipients
• Challenge unlawful processing before the competent authority

Some rights may be subject to legal or professional limitations.

You may submit privacy-related requests to privacy@newnorm.app.

We may require reasonable identity verification before responding to requests involving confidential information.

15. Anonymous Enquiries and Bookings

We understand that reaching out for psychological support is a personal decision.

Where available, New Nörm allows individuals to make initial enquiries or bookings without providing their full identity.

Additional information may be required before receiving professional services, completing assessments, or processing payments.

Anonymous initial contact does not necessarily exclude the collection of technical information through the website.

We treat information about a person's contact with or attendance at the Centre as confidential.

16. Cookies and Website Technologies

Our website may use cookies and similar technologies to support essential functionality, security, and performance.

Where optional analytics, advertising, or other tracking technologies are implemented, we provide the necessary information and obtain consent where legally required.

Users may also manage applicable cookie preferences through their browser settings or any cookie controls provided on the website.

17. Services for Minors

New Nörm's services are primarily intended for adults.

Where services are offered to minors, appropriate safeguards and parental or legal-representative involvement will be applied as required by applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, operational practices, or applicable legal requirements.

The updated version will be published on our website with an appropriate revision date.

Where required, material changes will be communicated separately or renewed consent will be requested.

19. Contact Us

If you have any questions about this Privacy Policy, our handling of personal information, or your privacy rights, please contact:

New Nörm Mental Health Centre
Service Provider: Sestive Inc.
Location: Yerevan, Republic of Armenia
Website: https://newnorm.app
Email: privacy@newnorm.app

You may also submit concerns to the competent personal data protection authority where applicable.

Your mind is personal. Your privacy matters.

At New Nörm, we are committed to creating a space where people can explore, understand, and care for their mental well-being with confidence, dignity, and respect.